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web design bournemouth professional siteThe architecture of your web site has a direct impact on the profitability of your site.
The creative portion can encompass such things as designing that custom logo for your business, or creating a conceptual design that takes your original ideas or goals and refines them into a stunning site to showcase your products or services. Once you’ve established the purpose and functionality of your website, it’s time to ask yourself more questions. Who is your target audience? Are you setting up a website to sell Barbie® dolls? Or trying to develop online sales for an investment business? Advertising is the function of the next type of website - the intention in this case is to promote sales and information about a traditional brick-and-mortar business, such as a furniture store or a plumbing business. These businesses usually don’t sell their merchandise or services online, but wish to spread the word that the company is ready, willing and able to provide goods and services to their customers. The technical portion of website design includes using the appropriate programming script, i.e. HTML or Javascript, to allow the site to function properly. A professional web designer should also provide a basic page outline and easy navigation, server management, such as where file should be stored, and site maintenance and updates, since glitches occur and you will need to update your company information periodically. Your website will also need a shopping cart - not a real one, of course, but a virtual cart. When your customers wish to order a product or service, they click on the order button and that product or service goes into their shopping cart, which can then take them through the checkout process in order to register the sale and transfer your money to you. Not every website needs a custom logo, or flash components or video presentations - it’s much more important to have a professional appearance and functionality. If your customers can’t find your order page, are unable to tell what inventory or products you have for sale - you have a serious problem, and your e-commerce dreams are likely to be unfulfilled. Are you familiar with basic programming language like HTML and Javascript? Not all website software requires that you be familiar with these protocols, but it certainly helps. Many web-hosting companies now offer free software to help you design your site, as well as technical support to help you through it, but in truth, many of these web-hosting companies offer only the basics - no fancy graphics, no video integration, etc. One of the first questions you need to ask yourself is: what is the purpose of this website? Is it to generate sales for your business? To communicate your view of the world? Act as a forum for expressing new ideas? Distribute information? What is the objective you’re trying to accomplish?
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