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web design church custom siteThe architecture of your web site has a direct impact on the profitability of your site.
Personal websites, of course, should resonate with your personal style - an NFL player wouldn’t necessarily have a website with unicorns, butterflies and bouquets of flowers (although anything is possible!) Most personal websites reveal their owner’s beliefs, whether hateful or hopeful, productive or destructive, incoherent or concise. Be clear about your message - the more people can understand what you’re trying to say, the greater the chances they’ll spend more time exploring your website. Are you familiar with basic programming language like HTML and Javascript? Not all website software requires that you be familiar with these protocols, but it certainly helps. Many web-hosting companies now offer free software to help you design your site, as well as technical support to help you through it, but in truth, many of these web-hosting companies offer only the basics - no fancy graphics, no video integration, etc. One of the first questions you need to ask yourself is: what is the purpose of this website? Is it to generate sales for your business? To communicate your view of the world? Act as a forum for expressing new ideas? Distribute information? What is the objective you’re trying to accomplish? The final critical areas of website design are security, encryption and your merchant gateway. Again, many web-hosting companies offer merchant gateways as part of their web-hosting packages, but not all do. There are any number of companies operate independently of the web-hosting sites, offering different rate structures and packages - check carefully their references and termination fees so you aren’t surprised with excessive fees somewhere down the road. The technical portion of website design includes using the appropriate programming script, i.e. HTML or Javascript, to allow the site to function properly. A professional web designer should also provide a basic page outline and easy navigation, server management, such as where file should be stored, and site maintenance and updates, since glitches occur and you will need to update your company information periodically. The most widely used and effective form of encryption is SSL - or Secure Socket Layer - which simply means that the data transfer between your website, as well as any data entered by your customers, such as credit card information, is encrypted or encoded when transferred between the customer’s browser and your server. This technology isn’t foolproof in terms of invincibility, but it does assure your customers that their information cannot be seen or decoded by a hacker while the data is in transit. If you do use a professional web designer, make sure you both understand the scope of the work to be done. A professional typically will have expertise in two areas: technical and creative. Many times website owners approach a professional designer and ask: what would it cost to set up a simple, 10-page website? This question usually brings back a flood of questions from the designer - what exactly are you looking for? Do you need a custom logo designed for your company? How about a merchant gateway? Inventory options? Are you planning on using videos on your site? What about integrating flash components into your overall presentation? The final category of website design is that of generating direct sales, whether by e-commerce methods - meaning selling products and services solely online, or e-commerce plus mail order options, which means the product or service can either be sold in person or online. An example of this type of website could include such businesses as a bookstore or a wedding supply store.
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