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The architecture of your web site has a direct impact on the profitability of your site.

Further, the tips and tricks of web design change all the time. So, unless you want to be a full-time web designer, you probably want to work with a professional web designer when putting together your web site.

To better understand the complexities of web design, please take 5 minutes to read the following article.


How fast technology changes! Twenty years ago the Internet was an infant struggling for recognition and acceptance - in today’s world it’s difficult to imagine how we survived without it. The Internet has forever changed the way businesses operate, made personal communication instantaneous, and truly opened up world markets.

Many times website owners approach a professional designer and ask: what would it cost to set up a simple, 10-page website? This question usually brings back a flood of questions from the designer - what exactly are you looking for? Do you need a custom logo designed for your company? How about a merchant gateway? Inventory options? Are you planning on using videos on your site? What about integrating flash components into your overall presentation?

If you do use a professional web designer, make sure you both understand the scope of the work to be done. A professional typically will have expertise in two areas: technical and creative.

The creative portion can encompass such things as designing that custom logo for your business, or creating a conceptual design that takes your original ideas or goals and refines them into a stunning site to showcase your products or services.

Are you familiar with basic programming language like HTML and Javascript? Not all website software requires that you be familiar with these protocols, but it certainly helps. Many web-hosting companies now offer free software to help you design your site, as well as technical support to help you through it, but in truth, many of these web-hosting companies offer only the basics - no fancy graphics, no video integration, etc.

An investment business, on the other hand, wouldn’t be advised to use hot pink colors and teeny-bopper music on their site - investors are looking for brokers who are serious about handling and investing money. A more sober and somber look to this website would be in keeping with the functionality of the site.

Not every website needs a custom logo, or flash components or video presentations - it’s much more important to have a professional appearance and functionality. If your customers can’t find your order page, are unable to tell what inventory or products you have for sale - you have a serious problem, and your e-commerce dreams are likely to be unfulfilled.

Once you’ve established the purpose and functionality of your website, it’s time to ask yourself more questions. Who is your target audience? Are you setting up a website to sell Barbie® dolls? Or trying to develop online sales for an investment business?

Personal websites, of course, should resonate with your personal style - an NFL player wouldn’t necessarily have a website with unicorns, butterflies and bouquets of flowers (although anything is possible!) Most personal websites reveal their owner’s beliefs, whether hateful or hopeful, productive or destructive, incoherent or concise. Be clear about your message - the more people can understand what you’re trying to say, the greater the chances they’ll spend more time exploring your website.

Who you’re trying to target as an audience or customers can frequently determine the look and feel of your website design. For example, if you’re attempting to sell Barbie® dolls, you may consider that your audience is girls ranging in age from 8 to 12, so your website should include graphics and colors that appeal to that specific age group - some cool music and bright neon colors might be appropriate in this case..

The technical portion of website design includes using the appropriate programming script, i.e. HTML or Javascript, to allow the site to function properly. A professional web designer should also provide a basic page outline and easy navigation, server management, such as where file should be stored, and site maintenance and updates, since glitches occur and you will need to update your company information periodically.

In today’s world, businesses in particular are viewed as being behind the times if they don’t have a website - but having a poor website is almost as bad as having no website at all. Interesting graphics, flash features, videos, easy navigation - all these items are usually components of a well-designed web site. Unfortunately, most business owners lack the technical and graphic skills to properly design a functional and effective website that will promote their business and produce sales.



1. Lynda.com
Software training & tutorial video library. Our online courses help you learn critical ... you're into digital photography, web design and development, motion graphics, or ...

2. Microsoft Expression for Educators
These educational materials provide a variety of resources for learning Web design with the tools provided in Microsoft Expression Studio software. ...

3. Microsoft Design
Design is infused in Microsoft's culture and at the core of what we do. ... Learn how we are having a positive impact on millions of people worldwideand ...

4. Microsoft® Expression®
Expression Web makes creating compliant standards-based Web sites faster and easier. ... Microsoft® Expression® Design 3 is the perfect companion to Expression Web. ...

5. web design software Microsoft - Compare Prices and Deals ...
Compare web design software Microsoft and buy from the best Australian stores at ... Microsoft Expression Web 2 is a professional design tool to create modern, standards ...

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7. Amazon.com: Microsoft Expression Web [OLD VERSION]: Software
Amazon.com: Microsoft Expression Web [OLD VERSION]: Software ... Microsoft Expression Web is a professional design tool to create modern, standards-based sites that deliver ...

8. web design software Microsoft Internet & Communications ...
Compare web design software Microsoft Internet & Communications and buy from the best Australian stores at MyShopping.com.au ...

9. Microsoft Expression Web 2 Review
We found the best review of Microsoft Expression Web 2 at PC Magazine, where editors not only review major web design software, but rate it as well. ...

10. Web Editing Software Review - Microsoft Expression Web ...
A review of the Web editing software Microsoft Expression Web version 3.0 by Cassius. Submitted on September 13, 2009.

11. Microsoft Desktop Publishing Software - Overview and Reviews ...
Microsoft may be best known for its operating systems. But in the desktop publishing, Web design, and home creativity arena, Microsoft produces several lines such as ...

12. Web Design: Microsoft | Best Buy
Shop Online for Web Design: Microsoft at Best Buy.

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Get Expression Studio and find exciting web design student software here. Discounted Expression Web is only the beginning, to learn more click here!

14. Web Design Software Ratings, Blog Software Reviews
The site identifies which web design software reviews like and dislike, where they agree ... Microsoft Expression Web is the current Editors' Choice -- for ease ...

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Web design software, computer programming software, and database software. Including Dreamweaver, Microsoft Expressions, and other programming applications by ...

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We provide, web design, SEO/Internet marketing, ecommerce solutions, IT training courses, technical support, open source software consultancy and project management ...

18. Microsoft Web Design - RoyalDiscount.com
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Software.com Labs has tested and reviewed the best available Web Design Software, from quick and easy entry level products such as the popular Webplus X4 from Serif ...

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22. Web Design Software Review 2009
What is Web design software? And how can that software help? At the first stage, a web ... One of such web design software used to assist the web developers is ...

23. Microsoft bliink Web Design Contest
your participation* in the Microsoft bliink Web design competition to. find out how students can get access to additional software design and ...

24. How to Choose Web Software | eHow.com
Options range from high-level web software such as Adobe Dreamweaver... Web Software for Web Design: Microsoft Expression Web. Also for the professional website ...

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web design software manufacturers directory - over 3,000,000 registered importers and exporters. web design software manufacturers, web design software ...

28. Microsoft Takes On Adobe-Macromedia With New Web-Design ...
Microsoft Takes On Adobe-Macromedia With New Web-Design Software ... Microsoft on Tuesday said it would bring to market a suite of three Web-development ...

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Offshore Software Application Development Company with services spectrum ranging from software development design to web development services. We are a offshore ...

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Partners with Microsoft since conception Hindi Software ... Software Solutions is a professional complete-service IT company specializing in web design, application ...

31. Microsoft Software Mastering the Web? | Focusing Knowledge
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32. Microsoft to ship Web design, graphics suite by mid-2007
Microsoft's Expression Studio graphics and Web design suite of software is now slated to go on sale by mid-2007.

33. web design software - CNET Reviews
web design software reviews, prices, articles, video and tips and tricks from CNET Reviews.

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Intellirex Professional Web Design Web Hosting Database Design company with services ranging from web page design, online auction database websites ...

35. Web Design, User Experience & Software Development Consultancy.
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36. Imagine Cup
Details for Microsoft competition for software development students.

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