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web design hosting ukThe architecture of your web site has a direct impact on the profitability of your site.
An investment business, on the other hand, wouldn’t be advised to use hot pink colors and teeny-bopper music on their site - investors are looking for brokers who are serious about handling and investing money. A more sober and somber look to this website would be in keeping with the functionality of the site. Not every website needs a custom logo, or flash components or video presentations - it’s much more important to have a professional appearance and functionality. If your customers can’t find your order page, are unable to tell what inventory or products you have for sale - you have a serious problem, and your e-commerce dreams are likely to be unfulfilled. Whether you are in the process of setting up a simple personal website that outlines your family history, or a more complex website that offers hundreds or even thousands of products, web design is a critical component of style, presentation and effective marketing. Your website will also need a shopping cart - not a real one, of course, but a virtual cart. When your customers wish to order a product or service, they click on the order button and that product or service goes into their shopping cart, which can then take them through the checkout process in order to register the sale and transfer your money to you. A merchant gateway acts as an interface between your website and your bank - it allows customers to place orders using a credit card, or sometimes an e-check, or Paypal, or some similar method of transferring money electronically - the customer gets the product or service ordered, you get the money transferred into your bank account. A gateway essentially functions in the same manner as a credit card processing machine in a brick-and-mortar store. Websites that could be considered strictly informational could be a news outlet whose purpose is to inform the public, or a scientific or weather channel site. The objective here is to disseminate information without consideration of selling a specific item. The most widely used and effective form of encryption is SSL - or Secure Socket Layer - which simply means that the data transfer between your website, as well as any data entered by your customers, such as credit card information, is encrypted or encoded when transferred between the customer’s browser and your server. This technology isn’t foolproof in terms of invincibility, but it does assure your customers that their information cannot be seen or decoded by a hacker while the data is in transit. The cost to have your website professionally designed grows exponentially with each feature you want to have added, but the time and money are probably a wise investment, particularly when your entire business depends on effective marketing and sales tools. A few thousand dollars spent now designing a proper website can show a return on investment many times over if your customers can reach you, buy what they need, and have a pleasant experience on your site. Advertising is the function of the next type of website - the intention in this case is to promote sales and information about a traditional brick-and-mortar business, such as a furniture store or a plumbing business. These businesses usually don’t sell their merchandise or services online, but wish to spread the word that the company is ready, willing and able to provide goods and services to their customers. One of the first questions you need to ask yourself is: what is the purpose of this website? Is it to generate sales for your business? To communicate your view of the world? Act as a forum for expressing new ideas? Distribute information? What is the objective you’re trying to accomplish? Before you think about the options of designing your own web page, or hiring a professional web designer to assist you, there are some basic questions you need to ask yourself, and come up with the answers that fit your specific situation. If you don’t have a clue as to what you want, just a general idea, head straight for a professional designer who can turn your ideas into a solid reality. The final category of website design is that of generating direct sales, whether by e-commerce methods - meaning selling products and services solely online, or e-commerce plus mail order options, which means the product or service can either be sold in person or online. An example of this type of website could include such businesses as a bookstore or a wedding supply store. The final critical areas of website design are security, encryption and your merchant gateway. Again, many web-hosting companies offer merchant gateways as part of their web-hosting packages, but not all do. There are any number of companies operate independently of the web-hosting sites, offering different rate structures and packages - check carefully their references and termination fees so you aren’t surprised with excessive fees somewhere down the road.
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