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web design company ecommerceThe architecture of your web site has a direct impact on the profitability of your site.
An investment business, on the other hand, wouldn’t be advised to use hot pink colors and teeny-bopper music on their site - investors are looking for brokers who are serious about handling and investing money. A more sober and somber look to this website would be in keeping with the functionality of the site. Generally, websites serve four main functions. In no particular order, those functions include entertainment, information, advertisement and direct sales. The best websites incorporate more than one function or category into their web design, thus making the website of greater interest to a wider audience. The creative portion can encompass such things as designing that custom logo for your business, or creating a conceptual design that takes your original ideas or goals and refines them into a stunning site to showcase your products or services. How fast technology changes! Twenty years ago the Internet was an infant struggling for recognition and acceptance - in today’s world it’s difficult to imagine how we survived without it. The Internet has forever changed the way businesses operate, made personal communication instantaneous, and truly opened up world markets. The coolest product or the most interesting topic can be torpedoed by a bad website - if your site is difficult to navigate for example, your customers can’t get to where they need to go to place an order, and will get frustrated and go elsewhere for that product or service. If the message on your personal website is boring or uninteresting, no one will read it - so what good is the time and effort you’ve spent designing it? Websites are about communication - either business or personal. A merchant gateway acts as an interface between your website and your bank - it allows customers to place orders using a credit card, or sometimes an e-check, or Paypal, or some similar method of transferring money electronically - the customer gets the product or service ordered, you get the money transferred into your bank account. A gateway essentially functions in the same manner as a credit card processing machine in a brick-and-mortar store. Many times website owners approach a professional designer and ask: what would it cost to set up a simple, 10-page website? This question usually brings back a flood of questions from the designer - what exactly are you looking for? Do you need a custom logo designed for your company? How about a merchant gateway? Inventory options? Are you planning on using videos on your site? What about integrating flash components into your overall presentation? The final category of website design is that of generating direct sales, whether by e-commerce methods - meaning selling products and services solely online, or e-commerce plus mail order options, which means the product or service can either be sold in person or online. An example of this type of website could include such businesses as a bookstore or a wedding supply store. One of the first questions you need to ask yourself is: what is the purpose of this website? Is it to generate sales for your business? To communicate your view of the world? Act as a forum for expressing new ideas? Distribute information? What is the objective you’re trying to accomplish? The technical portion of website design includes using the appropriate programming script, i.e. HTML or Javascript, to allow the site to function properly. A professional web designer should also provide a basic page outline and easy navigation, server management, such as where file should be stored, and site maintenance and updates, since glitches occur and you will need to update your company information periodically.
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