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web design business california smallThe architecture of your web site has a direct impact on the profitability of your site.
The creative portion can encompass such things as designing that custom logo for your business, or creating a conceptual design that takes your original ideas or goals and refines them into a stunning site to showcase your products or services. Generally, websites serve four main functions. In no particular order, those functions include entertainment, information, advertisement and direct sales. The best websites incorporate more than one function or category into their web design, thus making the website of greater interest to a wider audience. The final category of website design is that of generating direct sales, whether by e-commerce methods - meaning selling products and services solely online, or e-commerce plus mail order options, which means the product or service can either be sold in person or online. An example of this type of website could include such businesses as a bookstore or a wedding supply store. The final critical areas of website design are security, encryption and your merchant gateway. Again, many web-hosting companies offer merchant gateways as part of their web-hosting packages, but not all do. There are any number of companies operate independently of the web-hosting sites, offering different rate structures and packages - check carefully their references and termination fees so you aren’t surprised with excessive fees somewhere down the road. Personal websites, of course, should resonate with your personal style - an NFL player wouldn’t necessarily have a website with unicorns, butterflies and bouquets of flowers (although anything is possible!) Most personal websites reveal their owner’s beliefs, whether hateful or hopeful, productive or destructive, incoherent or concise. Be clear about your message - the more people can understand what you’re trying to say, the greater the chances they’ll spend more time exploring your website. The coolest product or the most interesting topic can be torpedoed by a bad website - if your site is difficult to navigate for example, your customers can’t get to where they need to go to place an order, and will get frustrated and go elsewhere for that product or service. If the message on your personal website is boring or uninteresting, no one will read it - so what good is the time and effort you’ve spent designing it? Websites are about communication - either business or personal. Are you familiar with basic programming language like HTML and Javascript? Not all website software requires that you be familiar with these protocols, but it certainly helps. Many web-hosting companies now offer free software to help you design your site, as well as technical support to help you through it, but in truth, many of these web-hosting companies offer only the basics - no fancy graphics, no video integration, etc. Many times website owners approach a professional designer and ask: what would it cost to set up a simple, 10-page website? This question usually brings back a flood of questions from the designer - what exactly are you looking for? Do you need a custom logo designed for your company? How about a merchant gateway? Inventory options? Are you planning on using videos on your site? What about integrating flash components into your overall presentation?
1. Design People, The
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