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web design ecommerce site wimberleyThe architecture of your web site has a direct impact on the profitability of your site.
Whether you are in the process of setting up a simple personal website that outlines your family history, or a more complex website that offers hundreds or even thousands of products, web design is a critical component of style, presentation and effective marketing. The final critical areas of website design are security, encryption and your merchant gateway. Again, many web-hosting companies offer merchant gateways as part of their web-hosting packages, but not all do. There are any number of companies operate independently of the web-hosting sites, offering different rate structures and packages - check carefully their references and termination fees so you arent surprised with excessive fees somewhere down the road. Who youre trying to target as an audience or customers can frequently determine the look and feel of your website design. For example, if youre attempting to sell Barbie dolls, you may consider that your audience is girls ranging in age from 8 to 12, so your website should include graphics and colors that appeal to that specific age group - some cool music and bright neon colors might be appropriate in this case.. Are you familiar with basic programming language like HTML and Javascript? Not all website software requires that you be familiar with these protocols, but it certainly helps. Many web-hosting companies now offer free software to help you design your site, as well as technical support to help you through it, but in truth, many of these web-hosting companies offer only the basics - no fancy graphics, no video integration, etc. Before you think about the options of designing your own web page, or hiring a professional web designer to assist you, there are some basic questions you need to ask yourself, and come up with the answers that fit your specific situation. If you dont have a clue as to what you want, just a general idea, head straight for a professional designer who can turn your ideas into a solid reality. So the cost of designing your website becomes an issue - if youre setting up an e-commerce site that you expect to bring in hundreds of thousands in sales dollars each month, youre best advised to turn to a professional. The basic question you need to ask yourself in this situation is this: what is it worth to you to have a professional, smoothly functioning website that will increase sales and add to your bottom line? Many times website owners approach a professional designer and ask: what would it cost to set up a simple, 10-page website? This question usually brings back a flood of questions from the designer - what exactly are you looking for? Do you need a custom logo designed for your company? How about a merchant gateway? Inventory options? Are you planning on using videos on your site? What about integrating flash components into your overall presentation? Websites that could be considered strictly informational could be a news outlet whose purpose is to inform the public, or a scientific or weather channel site. The objective here is to disseminate information without consideration of selling a specific item. The technical portion of website design includes using the appropriate programming script, i.e. HTML or Javascript, to allow the site to function properly. A professional web designer should also provide a basic page outline and easy navigation, server management, such as where file should be stored, and site maintenance and updates, since glitches occur and you will need to update your company information periodically. Advertising is the function of the next type of website - the intention in this case is to promote sales and information about a traditional brick-and-mortar business, such as a furniture store or a plumbing business. These businesses usually dont sell their merchandise or services online, but wish to spread the word that the company is ready, willing and able to provide goods and services to their customers. How fast technology changes! Twenty years ago the Internet was an infant struggling for recognition and acceptance - in todays world its difficult to imagine how we survived without it. The Internet has forever changed the way businesses operate, made personal communication instantaneous, and truly opened up world markets. The coolest product or the most interesting topic can be torpedoed by a bad website - if your site is difficult to navigate for example, your customers cant get to where they need to go to place an order, and will get frustrated and go elsewhere for that product or service. If the message on your personal website is boring or uninteresting, no one will read it - so what good is the time and effort youve spent designing it? Websites are about communication - either business or personal. One of the first questions you need to ask yourself is: what is the purpose of this website? Is it to generate sales for your business? To communicate your view of the world? Act as a forum for expressing new ideas? Distribute information? What is the objective youre trying to accomplish? The final category of website design is that of generating direct sales, whether by e-commerce methods - meaning selling products and services solely online, or e-commerce plus mail order options, which means the product or service can either be sold in person or online. An example of this type of website could include such businesses as a bookstore or a wedding supply store. Your website will also need a shopping cart - not a real one, of course, but a virtual cart. When your customers wish to order a product or service, they click on the order button and that product or service goes into their shopping cart, which can then take them through the checkout process in order to register the sale and transfer your money to you.
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