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 web design chicago |
web design chicago companyThe architecture of your web site has a direct impact on the profitability of your site.
A website that provides entertainment typically isn’t sales driven, meaning it is meant to amuse and entertain without being directly linked to a product or service. An example of such a website would include a movie review website, or a joke-of-the-day site. Personal websites, such as one you put up yourself with your life story or family history on it could be categorized as either entertainment or informational in nature. Encryption and security are significant considerations for your website - with identity theft and credit card fraud on the rise, it’s increasingly important to ensure that your customers are as safe as possible from internet hackers and thieves. E-commerce is possible because commercial websites can process credit card and other forms of electronics safely and securely, thus ensuring customer financial information is kept confidential. So the cost of designing your website becomes an issue - if you’re setting up an e-commerce site that you expect to bring in hundreds of thousands in sales dollars each month, you’re best advised to turn to a professional. The basic question you need to ask yourself in this situation is this: what is it worth to you to have a professional, smoothly functioning website that will increase sales and add to your bottom line? If you do use a professional web designer, make sure you both understand the scope of the work to be done. A professional typically will have expertise in two areas: technical and creative. A merchant gateway acts as an interface between your website and your bank - it allows customers to place orders using a credit card, or sometimes an e-check, or Paypal, or some similar method of transferring money electronically - the customer gets the product or service ordered, you get the money transferred into your bank account. A gateway essentially functions in the same manner as a credit card processing machine in a brick-and-mortar store. Many times website owners approach a professional designer and ask: what would it cost to set up a simple, 10-page website? This question usually brings back a flood of questions from the designer - what exactly are you looking for? Do you need a custom logo designed for your company? How about a merchant gateway? Inventory options? Are you planning on using videos on your site? What about integrating flash components into your overall presentation? One of the first questions you need to ask yourself is: what is the purpose of this website? Is it to generate sales for your business? To communicate your view of the world? Act as a forum for expressing new ideas? Distribute information? What is the objective you’re trying to accomplish? Advertising is the function of the next type of website - the intention in this case is to promote sales and information about a traditional brick-and-mortar business, such as a furniture store or a plumbing business. These businesses usually don’t sell their merchandise or services online, but wish to spread the word that the company is ready, willing and able to provide goods and services to their customers. An investment business, on the other hand, wouldn’t be advised to use hot pink colors and teeny-bopper music on their site - investors are looking for brokers who are serious about handling and investing money. A more sober and somber look to this website would be in keeping with the functionality of the site. Once you’ve established the purpose and functionality of your website, it’s time to ask yourself more questions. Who is your target audience? Are you setting up a website to sell Barbie® dolls? Or trying to develop online sales for an investment business? The most widely used and effective form of encryption is SSL - or Secure Socket Layer - which simply means that the data transfer between your website, as well as any data entered by your customers, such as credit card information, is encrypted or encoded when transferred between the customer’s browser and your server. This technology isn’t foolproof in terms of invincibility, but it does assure your customers that their information cannot be seen or decoded by a hacker while the data is in transit.
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