The architecture of your web site has a direct impact on the profitability of your site.
Further, the tips and tricks of web design change all the time. So, unless you want to be a full-time web designer, you probably want to work with a professional webdesigner when putting together your website.
To better understand the complexities of web design, please take 5 minutes to read the following article.
Before you think about the options of designing your own web page, or hiring a professional web designer to assist you, there are some basic questions you need to ask yourself, and come up with the answers that fit your specific situation. If you don’t have a clue as to what you want, just a general idea, head straight for a professional designer who can turn your ideas into a solid reality.
Websites that could be considered strictly informational could be a news outlet whose purpose is to inform the public, or a scientific or weather channel site. The objective here is to disseminate information without consideration of selling a specific item.
Advertising is the function of the next type of website - the intention in this case is to promote sales and information about a traditional brick-and-mortar business, such as a furniture store or a plumbing business. These businesses usually don’t sell their merchandise or services online, but wish to spread the word that the company is ready, willing and able to provide goods and services to their customers.
If you do use a professional web designer, make sure you both understand the scope of the work to be done. A professional typically will have expertise in two areas: technical and creative.
Many times website owners approach a professional designer and ask: what would it cost to set up a simple, 10-page website? This question usually brings back a flood of questions from the designer - what exactly are you looking for? Do you need a custom logo designed for your company? How about a merchant gateway? Inventory options? Are you planning on using videos on your site? What about integrating flash components into your overall presentation?
The creative portion can encompass such things as designing that custom logo for your business, or creating a conceptual design that takes your original ideas or goals and refines them into a stunning site to showcase your products or services.
Once you’ve established the purpose and functionality of your website, it’s time to ask yourself more questions. Who is your target audience? Are you setting up a website to sell Barbie® dolls? Or trying to develop online sales for an investment business?
Your website will also need a shopping cart - not a real one, of course, but a virtual cart. When your customers wish to order a product or service, they click on the order button and that product or service goes into their shopping cart, which can then take them through the checkout process in order to register the sale and transfer your money to you.
The technical portion of website design includes using the appropriate programming script, i.e. HTML or Javascript, to allow the site to function properly. A professional web designer should also provide a basic page outline and easy navigation, server management, such as where file should be stored, and site maintenance and updates, since glitches occur and you will need to update your company information periodically.
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