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The architecture of your web site has a direct impact on the profitability of your site.

Further, the tips and tricks of web design change all the time. So, unless you want to be a full-time web designer, you probably want to work with a professional web designer when putting together your web site.

To better understand the complexities of web design, please take 5 minutes to read the following article.

If you do use a professional web designer, make sure you both understand the scope of the work to be done. A professional typically will have expertise in two areas: technical and creative.

A merchant gateway acts as an interface between your website and your bank - it allows customers to place orders using a credit card, or sometimes an e-check, or Paypal, or some similar method of transferring money electronically - the customer gets the product or service ordered, you get the money transferred into your bank account. A gateway essentially functions in the same manner as a credit card processing machine in a brick-and-mortar store.

In today’s world, businesses in particular are viewed as being behind the times if they don’t have a website - but having a poor website is almost as bad as having no website at all. Interesting graphics, flash features, videos, easy navigation - all these items are usually components of a well-designed web site. Unfortunately, most business owners lack the technical and graphic skills to properly design a functional and effective website that will promote their business and produce sales.

The technical portion of website design includes using the appropriate programming script, i.e. HTML or Javascript, to allow the site to function properly. A professional web designer should also provide a basic page outline and easy navigation, server management, such as where file should be stored, and site maintenance and updates, since glitches occur and you will need to update your company information periodically.

The cost to have your website professionally designed grows exponentially with each feature you want to have added, but the time and money are probably a wise investment, particularly when your entire business depends on effective marketing and sales tools. A few thousand dollars spent now designing a proper website can show a return on investment many times over if your customers can reach you, buy what they need, and have a pleasant experience on your site.

How fast technology changes! Twenty years ago the Internet was an infant struggling for recognition and acceptance - in today’s world it’s difficult to imagine how we survived without it. The Internet has forever changed the way businesses operate, made personal communication instantaneous, and truly opened up world markets.

Generally, websites serve four main functions. In no particular order, those functions include entertainment, information, advertisement and direct sales. The best websites incorporate more than one function or category into their web design, thus making the website of greater interest to a wider audience.

The coolest product or the most interesting topic can be torpedoed by a bad website - if your site is difficult to navigate for example, your customers can’t get to where they need to go to place an order, and will get frustrated and go elsewhere for that product or service. If the message on your personal website is boring or uninteresting, no one will read it - so what good is the time and effort you’ve spent designing it? Websites are about communication - either business or personal.

Websites that could be considered strictly informational could be a news outlet whose purpose is to inform the public, or a scientific or weather channel site. The objective here is to disseminate information without consideration of selling a specific item.

You now need to evaluate whether or not you possess the technological and creative skills to design your own website, or should you hire a professional designer? Cost is frequently the determining factor in this area. Many website owners think they possess the requisite skills to build an effective website - it’s only when they discover how much work it really is that they’re ready to relinquish control to a professional.

Are you familiar with basic programming language like HTML and Javascript? Not all website software requires that you be familiar with these protocols, but it certainly helps. Many web-hosting companies now offer free software to help you design your site, as well as technical support to help you through it, but in truth, many of these web-hosting companies offer only the basics - no fancy graphics, no video integration, etc.

The most widely used and effective form of encryption is SSL - or Secure Socket Layer - which simply means that the data transfer between your website, as well as any data entered by your customers, such as credit card information, is encrypted or encoded when transferred between the customer’s browser and your server. This technology isn’t foolproof in terms of invincibility, but it does assure your customers that their information cannot be seen or decoded by a hacker while the data is in transit.

Many times website owners approach a professional designer and ask: what would it cost to set up a simple, 10-page website? This question usually brings back a flood of questions from the designer - what exactly are you looking for? Do you need a custom logo designed for your company? How about a merchant gateway? Inventory options? Are you planning on using videos on your site? What about integrating flash components into your overall presentation?

The final critical areas of website design are security, encryption and your merchant gateway. Again, many web-hosting companies offer merchant gateways as part of their web-hosting packages, but not all do. There are any number of companies operate independently of the web-hosting sites, offering different rate structures and packages - check carefully their references and termination fees so you aren’t surprised with excessive fees somewhere down the road.

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